Privacy Policy

Shop the Den ("we", "us", or "our") operates shoptheden.ca, an independent directory that helps Canadians discover and support businesses featured on CBC's Dragons' Den. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

We are not affiliated with, endorsed by, or connected to the Canadian Broadcasting Corporation (CBC).

Information you provide: When you subscribe to our email list or contact us through our forms, we collect the email address and any details you choose to share (such as your name and message).

Information collected automatically: Like most websites, we automatically collect usage data such as pages visited, referral sources, and approximate location. This data is aggregated and used to understand how visitors use the site so we can improve it.

Click tracking: When you visit a business's website from our directory, we may record an anonymous click event (such as the business and category) to measure engagement and improve our recommendations.

We use the information we collect to:

• Send email updates to subscribers who have opted in;
• Respond to inquiries and messages you send us;
• Understand how visitors interact with the directory and improve its content;
• Maintain and improve the accuracy of our business listings.

We may use cookies and similar technologies to remember preferences and to gather analytics. You can control cookies through your browser settings. Disabling cookies may affect some features of the site.

Our directory contains links to external business websites. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review their privacy policies before providing them with any personal information.

We retain subscriber and contact information for as long as necessary to provide our services and to comply with legal obligations. You may request removal of your information at any time by contacting us.

You may unsubscribe from our emails at any time using the link provided in each message. You may also request access to, correction of, or deletion of your personal information by contacting us.

Shop the Den is not directed to children under the age of 16, and we do not knowingly collect personal information from children.

We may update this Privacy Policy from time to time. We will revise the "Last updated" date at the top of this page whenever changes are made. We encourage you to review this page periodically.

If you have questions about this Privacy Policy, please contact us.