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You saw them in the Den. Now shop them.
Shop the Den is an independent Canadian platform created to make it easier to discover, learn about and support businesses that have appeared on Dragons' Den.
Launched September 9, 2026, Shop the Den brings more than 1,800 Canadian businesses together in one searchable platform — giving fans a new way to explore the entrepreneurs and businesses they've discovered on the show.
For media inquiries, interviews, story ideas or additional information about Shop the Den, please contact Garrett Gaudet.
About Shop the Den
From watching a pitch to supporting the business
The idea for Shop the Den started with a simple frustration.
While watching Dragons' Den with his girlfriend, creator Garrett Gaudet would regularly find himself searching for the businesses featured on the show. He wanted to learn more about the entrepreneurs, explore their products and, when possible, support the businesses he had just watched pitch.
But finding those businesses individually wasn't always easy.
That led to a simple question:
Why isn't there one place where viewers can find them all?
Beginning in April 2026, Garrett set out to build one.
After months of researching, designing and developing the platform, Shop the Den launched September 9 with more than 1,800 businesses from across Canada.
Visitors can discover businesses by season, episode, industry, province, business status and keyword, creating a centralized way to explore the businesses featured on the show.
The goal is simple:
Make it easier for Canadians to go from watching a pitch to supporting the business behind it.
The Creator
Garrett Gaudet
Garrett Gaudet is a Canadian entrepreneur, educator and marketing professional based in Southwestern Ontario.
He is the founder of Strobe Creative, a creative and marketing company working with businesses on branding, websites, digital marketing and content.
Garrett has also spent years working in entrepreneurship education at Fanshawe College, including serving as Program Coordinator of the Business Entrepreneurship & Management program.
As part of the program's Dragons' Den-style Capstone project, Garrett worked alongside fellow faculty members to facilitate student pitches and serve on a panel of “Dragons.” Students developed businesses through their Business Models course before presenting their ventures to the faculty panel.
That experience gave Garrett a unique perspective on entrepreneurship — from helping aspiring entrepreneurs develop their ideas and business models, to evaluating their pitches from the other side of the table.
Shop the Den brings together those experiences with Garrett's passion for entrepreneurship, Canadian business, marketing and technology.
The Origin Story
It started with a question: “Where can I buy that?”
Garrett didn't set out to build another website.
He was trying to find something to buy.
As a longtime Dragons' Den fan, Garrett repeatedly found himself searching for businesses after watching their pitches. When he realized how difficult it could be to track down businesses individually, an idea began to take shape.
What if all of the businesses from the Den were in one place?
Starting in April 2026, Garrett began building the answer.
Over the following months, he researched businesses from across Canada, organized the information, designed the platform and developed Shop the Den.
The result is a centralized discovery platform featuring more than 1,800 businesses — launching just in time for the return of Dragons' Den for Season 21.
Shop the Den at Launch
What's inside at launch
1,800+ Businesses
A centralized directory of Canadian businesses that have appeared on Dragons' Den.
Search & Discover
Find businesses by name, keyword, season, episode, industry, province or status.
Shop by Province
Explore entrepreneurs and businesses from across Canada.
Explore by Season
Go back through the show's history and discover businesses from past seasons.
Business Status
Explore businesses based on whether they are currently active or inactive.
Built for Fans
Created around a simple question viewers ask after watching a pitch: “Where can I find them?”
Key Story
From viewer to creator
Garrett was already doing the research every time he watched Dragons' Den.
He simply decided to build the resource he wished he had.
What began as a personal frustration in front of the television became a five-month project to catalogue, organize and build a platform featuring more than 1,800 Canadian businesses.
Potential Story Angles
Ways to tell the story
Journalists and creators can explore Shop the Den from a number of perspectives:
The Launch
A Canadian entrepreneur builds a platform connecting viewers with 1,800+ businesses featured on Dragons' Den.
The Origin Story
After repeatedly Googling businesses from Dragons' Den, one fan decided to build a better way to find them.
Canadian Entrepreneurship
What can more than 1,800 Dragons' Den businesses tell us about Canadian entrepreneurship?
Shop Canadian
Discover Dragons' Den businesses from your own province — and support Canadian entrepreneurs.
Entrepreneurship Education
A former entrepreneurship program coordinator who once played “Dragon” for student entrepreneurs builds a platform celebrating the real thing.
Behind the Build
How one entrepreneur spent five months researching, designing and developing a platform featuring 1,800+ Canadian businesses.
“I kept finding myself Googling businesses after watching Dragons' Den because I wanted to learn more about them and support them. Eventually I thought, there has to be a better way to do this. So I built it.”
— Garrett Gaudet, Creator of Shop the Den
Quick Facts
At a glance
Media & Interview Topics
What Garrett can discuss
Garrett is available to discuss:
- ●The inspiration behind Shop the Den
- ●Building a digital platform from an idea
- ●Canadian entrepreneurship
- ●Supporting Canadian businesses
- ●The relationship between television and consumer discovery
- ●Entrepreneurship education
- ●What students can learn from pitching a business
- ●His experience serving on a Dragons' Den-style faculty panel
- ●Building Shop the Den from April through launch
- ●Researching and cataloguing 1,800+ businesses
- ●Digital marketing and building businesses online
- ●Entrepreneurship, business models and pitching
- ●The future of Shop the Den
Media Resources
Assets available on request
Media assets can be provided upon request, including:
- ●Garrett Gaudet headshots
- ●Founder photos
- ●Shop the Den logo
- ●Website and platform screenshots
- ●Promotional graphics
- ●Additional information about the platform
Need an asset or have a specific request? Get in touch.
Media Contact
Garrett Gaudet
Creator, Shop the Den
Founder, Strobe Creative
About Shop the Den
Shop the Den is an independent Canadian platform created to help viewers discover, learn about and support businesses that have appeared on Dragons' Den.
Shop the Den is independently created by Garrett Gaudet and Strobe Creative and is not affiliated with, endorsed by or operated by CBC or Dragons' Den.
You saw them in the Den.
Now shop them.