Active
EcoTraction
An eco-friendly alternative to road salt.
Founder(s)
Mark Watson and Mark Appleby
Location
Ottawa, ON
Category
Episode
Pitch Summary
$500,000 for 25%
About
EcoTraction is a business based in Ottawa that has developed a sustainable, non-toxic alternative to traditional road salt for ice melting and traction. Their product is designed to be safe for pets, children, and the environment while remaining effective.